The Swarovski Trademark

When
you order a Swarovski crystal prism from Crystal Emporium,
you will not only get a Crystal that is the finest, optically-pure, full-leaded crystal in the world, but one that has an
unlimited supply of beautiful rainbows prisms when displayed in the sun! This treasured crystal will virtually last forever for generations to enjoy & cherish!
If you look very closely near the “eyehole”
of a Swarovski crystal, you will see a tiny mark. Some of our customers,
who are not familiar with Swarovski, believe their prism has a “chip” or imperfection, but it is FAR from the
truth & NOT a flaw! Upon closer inspection, you will see a tiny pagoda-shaped
pattern (see picture above) which is the NEW Swarovski Laser-Etched Trademark!!!
It is called the Strass logo.
Due
to the growing number of crystal manufacturers throughout the world who've copied the faceted patterns (or cuts) from Swarovski's
prisms, he wanted to distinguish their quality, integrity, craftsmanship & reputation of their prism line from the
competition by putting their trademark within the crystal.
Although they’ve been doing
this now for a few years, NOT ALL prisms will have this mark!!! However,
for whatever reason, Swarovski as of Aug 2006, has decided to STOP etching their logo. We will pass any info
along as soon as we hear further news.
Additionally,
since there were hundreds of thousands of prism manufactured by Swarovski BEFORE this took effect & thousands
have been created since the stoppage, NOT ALL PRISMS will have this logo. Please be aware of this.